They say it takes a mere four seconds to make an initial impression on someone. When I first met Virginia McDonald, I liked her instantly! She has such a vibrant personality and and is bursting with energy.
Working as a barista at Fuego Coffee Roasters, Virginia makes a wicked cup of espresso and greets all of her customers with a smile. She’s also a very talented artist who creates whimsical illustrations of flowers, animals, and so much more.
Virginia specializes in hand lettering, the sophisticated kind you see on wedding invitations and menu boards.
Last year I decided it was time for Alivewire to have a custom logo. I started doing some research and quickly realized it was no easy task. A logo visually represents a company, signifying its identify. It has to be unique, easily recognizable and something people instantly associate with your company and products. After telling my sister how challenging it was, she suggested I reach out to Virginia for assistance.
I invited her to my home so she could see my work and get a sense the style of jewelry that I make. Virginia listened intently as I told her about my journey to becoming a jewelry artist. She then photographed a few pieces, jotted down some notes, and headed off to work on the logo design.
A short time later I received an email from her with sketches of the initial designs. They were all very good and I couldn’t decide which one I liked best, so I enlisted the help of friends and family. Here are the two designs that came out on top:
These designs capture the essence of Alivewire and do so in a very beautiful way! I couldn’t be more pleased and can’t wait to see them on business cards and other items.
I’m inspired by Virginia’s artistic talents and equally inspired by her cheerful personality and zest for life. You can’t help but smile and feel happy in her presence. The world needs more people like her!